MASTERS OF FRAGRANCE MARKETING
Memorable Customer Experience
Scent can evoke a warm feeling of familiarity and trigger memories. Research shows that people are 100x more likely to recall/remember what they smell vs what they see, hear or touch.
There's no better way to stand out in an innovative way that truly reflects your brand and have people talking about it.
Customer Satisfaction Increase
Research indicates a 40% improvement in mood when exposed to a pleasant scents, resulting in happier customers overall.
Plaza Bespoke products have proven to act as the innovative final touch that skyrockets satisfaction during customer encounters, whether it's B2B or B2C settings.
Value Perception Increase
Customers perceive a pleasantly scented space as being of better quality. Study participants were willing to pay 10-15% more for a pair of designer shoes in a scented room as compared to identical shoes in an unscented room.
This same tactic could be used as a cost efficient way to increase your brand/organisation's overall perception and quality, whether the product is used for gifting or sold as merchandise.
Experts found that fragrance/scent marketing can provide business growth of almost 10% annually.
This figure, within a highly competitive market does not only provide a massive competitive advantage but will also highlight the small ways in which your organisation goes that extra mile when it comes to brand perception.
PREVIOUS CLIENTS INCLUDE:
Below are some examples of previous brands/organisations that we have partnered with to create Plaza Bespoke products. Please note that this is just a small list of publicly advertised partnerships, some of our customers request a fully private label experience, where we are unable to disclose information about manufacturing their products.